According to OpenAI (@OpenAI), ChatGPT Atlas introduces advanced memory features that allow the AI to remember users' searches, visited pages, and previous queries, resulting in more contextually accurate answers. The system also enables users to manage their browsing experience by asking ChatGPT to open, close, or revisit any tab, streamlining workflow and improving productivity. These practical enhancements create new business opportunities for AI-powered productivity tools and personalized digital assistants, as enterprises can leverage Atlas’s contextual awareness to deliver more tailored solutions and optimize user engagement (Source: OpenAI on Twitter, Oct 24, 2025).